Source : Knowtheflow.com
What green economy deals with is the idea of running our businesses in a sustainable way. All of them. All of us. Running a business in a sustainable way means that, while doing business, you preserve the basis of your business. One business may be based on a talent, another one on an idea, a third one on luck. There are capital intense businesses, risky businesses and there is dad’s business. What they all have in common, every single one of them, is they all require a certain state of affairs to run. I don’t refer to the classic triangle of land, labor and capital here – I stretch the point to emphasize that without air there is no combustion engine, without fertile soil there is no food production, and without biodiversity there is no tourism industry.
By this wider definition, it all comes back to mother earth. Whatever we call it – Gaia, Patcha Mama, planet, Earth – our businesses are all based on having this planet in good shape. If the Earth is unbalanced, eventually our businesses will fail. Continue reading..
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